Cerca Marketing Inc. is a Canadian based leading provider of internet search marketing services located in Ottawa offering to public and private sectors internet search engine marketing, search engine optimization, and Google AdWords internet based pay per click campaign management and implementations that delivers results.

Our Company Focus

Cerca Marketing Inc. is a Canadian based leading provider of internet search marketing services located in Ottawa specializing in online internet search engine marketing, search engine optimization, AdWords internet based pay per click campaign management, keyword market research and development, web site content copywriting development for search engine performance ranking and online marketing planning and execution strategy.

With over 15 years of direct program campaign marketing, online marketing experience and web development, our distinct personalized & dynamic approach offers to clients in both the public and private sector proven best practices and methods to get their websites noticed and reach top sponsored positions. We provide high quality service that helps clients achieve online channel lead generation and sales objectives.

Cerca Marketing Inc. execute marketing campaigns that achieve success with Google, Yahoo, and other search engines in the market. Our AdWords campaign specialists are Google AdWords Qualified Individuals with great qualified experience with AdWords internet based pay per click campaigns.

Our Mission

To serve, consult, manage, support and provide leading search engine marketing services for businesses in both the public and private sectors that deliver desired results to our clients.

• Cerca Marketing Inc. focuses on customer satisfaction and believes in proven measurable success results.
• We are adamant that each client relationship is professional, dynamic, mutually beneficial and productive for both parties.
• We believe in establishing strong communication channels between the client and our team and strive to keep our clients informed at all times.
• We treat our clients the way they want to be treated, as partners working toward a common goal.
• We strive to provide best customer support to our clients in both official languages English and French at all times.

Our Professional Qualified Expert Resources

Cerca Marketing Inc. maintains a business commitment to recruit and retain high quality professional employees. We strive for superior performance, high standard work ethic, and continuous professional development of our resources. Having Google AdWords Qualified Individuals in our team promises superior quality services. Our search engine marketing qualified campaigners are involved in the entire process ensures quality control and optimal campaign management and optimization. With our Google savvy experts Cerca Marketing Inc has the skills to deliver clients desired online search marketing objectives.

We provide client direct access to a dedicated Google AdWords qualified client service representative for account status, campaign management, reporting and advice on keyword buy.

We offer direct and immediate access to clients dedicated Google AdWords internet based campaign to get visibility into the campaign, reporting, and account tools 24 hours per day 7 days a week. Furthermore, we provide direct access to qualified AdWords customer services via telephone, fax, e-mail, or in person.

Cerca Marketing Inc also provides direct access to a large frame of reference to identify competitive weaknesses and validate the effectiveness of clients Google AdWords campaigns.

We offer clients direct and immediate access to fully bilingual AdWords Qualified Individuals in both official languages English and French.

Our Professional Service Expertise in Search Engine Google Adwords Internet Based Pay Per Click Campaign Management

Cerca Marketing Inc provides a variety of professional internet based search engine marketing services with hands-on implementation expertise. Public sector organizations of all sizes and private businesses have experienced the success of our AdWords internet based pay per click campaign and internet search engine marketing implementations. Cerca Marketing services include:

• Pay per click search engine campaign strategy definition
• Pay per click search engine market research analysis
• Pay per click keyword market competitive analysis, bid trends, and budget assessment
• Pay per click keyword development and campaign ad group definition
• Pay per click AdWords variation testing and reporting
• Search engine positioning & web site assessment
• Search engine optimization implementation methodology
• Search engine optimization copywriting development
• Search engine landing page optimization consulting
• Internet web site analytics & implementation
• Competitive segment market research and strategy
• Competitive research positioning and consulting
• Internet direct marketing strategy consulting
• Internet base direct mail strategy & implementation

Pay Per Click Search Engine Campaign Strategy Definition

Our AdWords Qualified Individuals will work with clients to understand their internet business objectives, goals, budget and accordingly define the pay per click search engine campaign strategy and implementation approach plan.

Pay Per Click Search Engine Marketing Research Analysis

Cerca Marketing Inc online marketing professionals will research client market segment key competitive players and assess their online presence, positioning and strategies to further gather intelligent market facts and data. This important market scope definition and analysis sets the foundation to achieve search engine campaign implementation success. Our AdWords Qualified Individuals will analyze the data and determine the market segments that have a demand and what our clients will have to implement on their website to conquer that market.

Pay Per Click Keyword Market Competitive Analysis Bid Trends & Budget Assessment

It is critical to understand the most relevant keywords to client market segments. Through market keyword research Cerca Marketing Inc. can determine what internet consumers are typing into search engines and evaluate the demand on these specific relevant keywords. By doing an in-depth analysis on the keyword demand, our team can further uderstand the internet consumer interest and activities and drive this knowledge into our market research funnel implementation process. Keyword research will outline the search engine demand inforation, the volume of search engine traffic relevant to the keyword, a metric competitive scale, and an understanding of what the competitive players are bidding for search engine keyword advertising. This competitive data will provide our team a base line understanding of the effort required and the budget required to best compete and rank in top position on search engines for each relevant ad group keyword campaign for our clients. In this competitive keyword research process Cerca Marketing Inc AdWords Qualified Individuals will perform keyword searches on top six competitors to evaluate and analyze respective player’s page ranking, content optimization performance and ad variations to create the search engine marketing plan. The plan consist of establishing best website design practices, standard search engine best practices to use style sheet, website dynamic html programming, website architecture, content structure, copywriting, sitemap, and link popularity.

Pay Per Click Keyword Development & Campaign Group Definition

Cerca Marketing Inc. generates an initial inventory of keywords from the client’s initial market understanding, client website, competitive market research. These keywords are studied for variety of real world keyword usages through various keyword suggestion tools. New keyword inventory is categorized by their relevancy, and also through search volume analysis. Our unique permutation technique also generates additional keywords and this list will be further refined as we monitor real-world keyword performance. In regards to ad text creation, one advantage of pay-per-click advertising is that, unlike organic search results, the client has control over ad text to capture attention, motivate the user and have a message consistent with the target site but only within the limited amount of text allowed. Cerca Marketing’s experience and independent point of view can be a real asset to our clients.

Ad Group Definition

Related keywords from the finalized list are categorized into groups and each group is associated with a different ad. This category of related keywords is called an ad group. Generally, these groups are by product or service, but can also be defined by branding or advertising objectives. When it comes to keyword planning there are a number of differences between search and contextual networks. On the search networks, the key distinction is not to think in terms of industry jargon, but rather to put yourself in the mindset of your potential customers. How would they be searching for your brand, product or service online? Those insights should support your keyword strategy. On the contextual networks, many of those same keywords are also important, particularly given that many of the contextual networks will also include a proportion of search traffic. Remember that on the contextual networks, your ads will be displayed on the basis of how your keywords relate to site content rather than specific typed-in search queries. All of these specific insights ensure we build a successful keyword portfolio.

Pay Per Click Campaign Management & Optimization

Cerca Marketing Inc. search engine AdWords Qualified Individuals manage daily & hourly client accounts and optimize bidding and keywords as needed to create the most successful campaign ROI. The process of running, managing and optimizing a successful campaign involves a number of activities. Our team will develop an effective mixture of PPC ad-text, keywords, campaign budgeting, media focus and coverage, and geographical scoping that will minimize cost per click and ultimately maximize the number of conversions, click-through rate, average click price, rank, and conversion rate. This iterative process is search engine optimization and means the addition of new keywords, regrouping of keywords into ad groups, rewording of ad variation copy, and redefining keyword matching. Our key goal is to achieve success and maximize ROI for our clients.

Keyword Bid Optimization

Our campaign managers are consistently reviewing and adjusting daily ad spending. We believe in generating high click-through rates while maintaining low cost per conversions.

We deliver maximum ad exposure in terms of ad uptime and ranking while minimizing the resulting cost. Cerca Marketing Inc. accomplishes these two goals through daily pay per click campaign ad group and keyword optimization and fine tuning of keyword bid prices.

Search Engine Positioning & Website Assessment Services

Our professional qualified expert campaign managers will review client websites and define the key areas of development for search engine optimization. Unfortunately, most websites are only being used as online brochures. Moving your website to the top of Google and other major search engines will transform your business to a whole new level.

Cerca Marketing Inc. dedicated resources will work with clients to translate their business definitions into relevant search phrases. Well-chosen keywords are the pivotal part of any search engine marketing campaign. The aim is to accurately anticipate the search phrases likely to be used by potential users of your site. Think about what defines your site and also what differentiates it from other sites; what words define your content, your service, its location, potential users, and their interests. We will outline a list of words and phrases that describe our client’s product or services and review the sites of leading competitors in your field and pay attention for useful words in the text of their pages.

Let your business be discovered and benefit from a dedicated experienced search engine marketing team to provide the following search engine positioning services:

• Website analytics & reporting
• Search engine position ranking analysis
• Search engine optimization copywriting development
• Link building, link popularity & text links
• Meta-tag definition, review & optimization
• Web site submission & link verification

Using Google Analytics tool, Cerca Marketing Inc. can provide information regarding site traffic, conversion data, funnel-navigation by marketing campaign, sources of traffic, page layout, visitor segmentation and more. To avoid client time inefficiencies going through the overwhelming amount of data accessible online we generate customized reporting providing information specifically of interest to the clients.

Today’s major search engines monitor incoming links from other relevant and quality websites as a major role in determining who ranks above whom. We believe that by focusing on quality websites and the proper use of anchor text, incoming links have proven to be extremely effective in generating top rankings.

Advertising on quality, relevant websites and blogs through the use of a text link versus a graphic banner provides a powerful way of generating both click-through traffic and improved search engine rankings. Today, the major search engines look beyond your on-page content and focus primarily on what other websites have to say about your site through the words attached to the links pointing into your website. Text link ads provide freedom to target your specific search terms within the anchor text so that you may improve your rankings for the same words.

Cerca Marketing Inc will work to build natural, one-way links which consist to provide quality, relevant and unique content that will encourage others to link to you without even asking.

• We will submit to relevant, niche directories who use real human editors and are known to generate valid back links within the major search engines.
• Find out who is linking to your competitors and find out if you can negotiate a way to have a link as well.
• Contact relevant and quality websites and blog sites who may be willing to sell or trade a link to your website
• Write and publish helpful articles that include a link back to your website.

Search Engine Landing Page Optimization Consulting

Identifying effective layout, navigation, message, and presentation on the landing page to maximize the likelihood that a user who clicks on an AdWords ad can only be implemented effectively by Qualified AdWords Individuals on our team. We believe that the landing page optimization is a continuous process to improve conversion rate through landing page or website improvement. Our optimization approach is very distinctive. In other words, it is unlike other tool based solution that merely tests the variety of texts, images and layouts without any regard to previous knowledge of performance. Cerca Marketing Inc starts the process by setting up Google Analytics which track activities that occur during the conversion process. Then, we track the bounce rate, site overlay and funnel navigation to evaluate webpage performance. With these data and landing page guidelines, we identify areas of improvement and come up with a practical solution for the client. We consult with the client about our findings and help them redesign the landing page or website. We provide outstanding results and help our clients achieve success.

• Adjust budgets among media types, and campaign sources.
• Optimize website navigation and page design.
• Optimize the landing page layout, signup process and campaign ad copy in order to improve web site performance.

Our Search Engine Optimization Implementation Methodology

Cerca Marketing Inc methodology Content Optimization

• Identify target keywords for optimization and updating page titles
• Review content for keyword usage and make recommendations
• Identify topics for new content development
• Identify content that can be accumulated as a long term strategy

Meta-Data Optimization

• Update titles, Meta keywords and descriptions on all content pages
• Highlight keywords in visible locations of the page
• Optimize objects such as images with an alternative content
• Format keywords to weigh more by search engines

Website Structure Optimization

• Remove dynamic content or convert it into static components
• Extract text from banners and images
• Add a site map
• Minimize website items which may negatively impact ranking
• Identify, fix or remove broken links

Dynamic Content Optimization

• Code on dynamic pages to achieve Meta data optimization
• Code on dynamic pages to plant target keywords for content optimization.

Google, Yahoo Sitemap

• Create and generate Google & Yahoo sitemap files to insure indexing all page URLs on Google, Yahoo, and MSN.
• Periodic sitemap submissions to reflect site updates on-time
• Manage broken page links

Link Optimization

• Add and optimize internal links
• Submit websites to major portals, open directories, databases & search engines
• Develop an external link strategy

Usability Optimization

• Define user profiles and optimize content to fit those profiles
• Identify and correct negative screen design elements
• Identify and correct negative navigational elements

Website Performance Optimization

• Insert code to track campaign and keyword performance
• Generate monthly site traffic reports including keyword ranking