customer success stories

Cerca Marketing builds success stories, one client at a time. Outlined below are a few examples of the businesses we’ve helped succeed with search engine marketing consulting and web site development and management.

Client: Employment Services Centre of Prescott-Russell Inc.
Work: New website design and search engine optimization implementation.

Company Description:
A non-profit organization with the mandate to satisfy the employment needs of the community. The Employment Services Centre of Prescott-Russell provides all work related services in the United Counties of Prescott-Russell. The strength of the Centre is that it offers services to both employers and job seekers, which greatly facilitates the pairing of the two. They are subsidized by different levels of government (provincial and federal) to offer employment services to people looking for work as well as selection and hiring services to area employers. They collaborate with training organizations to offer access to information on trades and careers.

Search Engine Optimization Strategy and Implementation Activities:

  • website analytics & reporting to mind the traffic data
  • web site structure optimization
  • dynamic content optimization
  • search engine optimization copywriting of the new web site
  • expansion and evaluation of target markets through search engine keyword market research
  • competitive analysis of market segments
  • evaluation of all external search engine advertisers
  • outline natural positioning ranking execution plan
  • develop meta-tag definition, review & optimization
  • develop keywords in both official languages English and French
  • web site submission & link verification
  • monthly search engine optimization performance metrics

Project Outcome:

  1. The Employment Services Centre of Prescott-Russell receives approximately 2000 unique visitors and over 5000 unique pageviews every month.
  2. The Employment Services Centre of Prescott-Russell ranks very well in its "niche" keyword segmentation area. See table below.
Keywords Google MSN Yahoo
Centre service a l'emploi Prescott Russell Page 1 (position 4) Page 1 (position 2) Page 1 (position 2)
centre d'emploi Embrun Page 1 (position 2)   Page 2 (position 15)
centre d'emploi Hawkesbury Page 1 (position 7) Page 1 (position 3) Page 1 (position 1)
centre d'emploi Rockland Page 1 (position 4) Page 1 (position 4) Page 1 (position 4)
emploi embrun Page 1 (position 1) Page 1 (position 3) Page 1 (position 5)
emploi hawkesbury Page 1 (position 1) Page 1 (position 4) Page 1 (position 1)
emploi rockland Page 1 (position 1)   Page 1 (position 8)
emploi prescott-russell Page 1 (position 4) Page 1 (position 5) Page 1 (position 6)
jobs embrun Page 2 (position 13) Page 3 (position 29) Page 2 (position 13)
jobs hawkesbury Page 3 (position 24) Page 1 (position 10) Page 2 (position 18)
jobs rockland Page 4 (position 36)   Page 3 (position 26)
jobs prescott-russell Page 1 (position 5) Page 2 (position 13) Page 1 (position 10)
  1. The Employment Services Centre of Prescott-Russell achieves a page rank of 2 after only 2 months of web existence, leads competitors and gets more online exposure in search results.
  2. The Employment Services Centre of Prescott-Russell currently has 66 pages indexed into the Google database out of a total of 70 total content pages.


  
 
 
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