Web Design Process

Have you recently done a website project but feel your site doesn't capture the essence of your company? You are just one client type that we love to work with! We specialize in giving your site a makeover that will attract traffic and hence business to your website as well as integrate all the new platform tools into your new web site design such as social media marketing integration, flash integration, mobile marketing, etc.. You have up to 10 seconds to convince a visitor to stay on your website in which your visitor will likely read only about 10 words of text. Whether you simply need a website design audit or wish to engage our Ottawa marketing creative design team to help you see what your web site could be.  We offer a full range of web design services Ottawa including mock-up creation, template design and construction, and page building.

1. Information Gathering
The first step in designing a successful web site is to gather information. Many things need to be taken into consideration when designing the look and feel of your site, so we first ask some questions to help us understand your business and your needs in a web site.
Certain things to consider are:
Purpose: What is the purpose of the site? Do you want to provide information, promote a service, sell a product… ?

Goals: What do you hope to accomplish by building this web site? Two of the more common goals are either to make money or share information.

Target Audience: Is there a specific group of people that will help you reach your goals? It is helpful to picture the “ideal” person you want to visit your web site. Consider their age, sex or interests – this will help us determine the best design style for your site.

Content: What kind of information will the target audience be looking for on your site? Are they looking for specific information, a particular product or service…?

and so on...

2. Research, Brainstorming & Planning
Using the information gathered from step one, we put together a plan for your web site.
Here we develop a site map – a list of all main topic areas of the site, as well as sub-topics (if applicable). This gives us a guide as to what content will be on the site, and is essential to developing a consistent, easy to understand navigational system. This is also the point where we decide what technologies should be implemented – interactive forms, CMS (content management system) such as Joomla, WordPres, Social Media, etc.

3. Design
Drawing from the information gathered up to this point, we determine the look and feel of the site through small rough sketches called thumbnails. With the layouts chosen for each concept we are ready to begin. Target audience is one of the key factors taken into consideration here. A site aimed at teenagers, for example, will look much different than one meant for a financial institution. We also incorporate elements such as the company logo or colors to help strengthen the identity of your company on the web site.

Once we’ve designed two to three strong concepts, you are given a preview link. The preview link allows you to view your project throughout the design of the index page, plus 1 sub page if required. Most importantly, it gives you the opportunity to express your likes and dislikes on the site design with youre fellow employees.

In this step, communication is crucial to ensure that the final web site will match your needs and taste.

4. Client Approval
Once all design mock-ups are finished we are ready to show you our work. Now, it's your turn. Once the final concept has been chosen, the design will be prepared for Development.

To see our development services click here...

Contact our Ottawa creative web site design professionals to find out more about our Ottawa web page design  services; for a web site design audit review of your current web site or to engage our team to complete a few design mockups of what your web site could really be leveraging all new web trends.